Zummo
Clothing online store with conversion optimization: an organized catalog and a fast mobile experience.
Conversion rate optimization: more orders from the same traffic
Conversion optimization gets more of the people who already visit your site to buy or get in touch. We review product pages, checkout and forms for stores and companies, test changes with A/B tests and heatmaps, and measure the result in orders, not opinions.
Who it's for
It's for businesses that already get visits but feel they sell too little for everything they spend to bring people in.
- Online stores with lots of visits and abandoned carts.
- Brands paying for ads that see cost per sale rise every month.
- Wholesalers whose online catalog gets visits but few orders.
- Service firms with long forms almost nobody completes.
- Teams that argue about site changes on taste and want to decide with data.
What's included
A monthly program of diagnosis, hypotheses and tests, where changes only stay if they improve the numbers.
| Deliverable | What it includes | Timeline |
|---|---|---|
| Conversion audit | Purchase path, product pages, checkout, forms and mobile speed. | About 1 to 2 weeks |
| Heatmaps and recordings | Where visitors click, how far they scroll and where they drop off. | Ongoing |
| Prioritized hypotheses | A list of changes ranked by expected impact and effort. | About 1 week |
| A/B tests | Versions compared on real traffic until there's a clear difference. | About 2 to 4 weeks per test |
| Product page and checkout fixes | Photos, copy, sizing, shipping, payment methods and checkout steps. | Monthly |
| Report | What we tested, what won, what lost and what's next. | Monthly |
Approximate timelines; we confirm them in the proposal.
How we do it
The first improvements ship in month one; each A/B test needs about 2 to 4 weeks to give a reliable result.
Measurement
We check that purchases and inquiries are tracked correctly before changing anything.
Week 1
Audit
We walk through your site as a customer and analyze heatmaps.
Weeks 1 to 2
Priorities
We pick the changes with the most impact and least effort.
Weeks 2 to 3
Tests
We launch A/B tests, or direct fixes when the problem is obvious.
From week 3
Learning
We keep what wins, drop what loses and keep testing.
Monthly
Real work
Real projects where conversion was part of the work. Conversion rates are only published once they're verified.
Firma Advisory
Website that structures a complex offer so visitors understand it quickly and get in touch.
What it costs
We don't publish fixed prices. The monthly fee depends on site traffic, the platform, the number of tests per month and whether we include design and development of the improvements. Heatmap or testing tools, if paid, are billed directly by each provider. We fix it in the proposal after the free diagnostic.
What we measure
We measure results in sales, not opinions about the design.
- Conversion rate of the store and each key page.
- Abandoned carts and the step where visitors leave.
- Average order value and orders per visit.
- Forms started and completed.
Frequently asked questions
How much does conversion optimization cost?
It's a monthly fee that depends on traffic, the platform, the number of tests and whether we include design and development of the improvements. We don't publish a single price. After the free diagnostic we send a fixed proposal; third-party tools are paid directly to each provider.
Do I need a lot of traffic for A/B tests?
Reliable A/B tests need a minimum volume of visits and purchases. If your site has little traffic, we work with heatmaps, recordings and best practices, and make direct fixes to obvious problems. In the diagnostic we tell you which approach fits.
When will I see results?
Obvious problems, like a confusing checkout or product pages without sizes, get fixed in the first month and usually show quickly. Each A/B test needs about 2 to 4 weeks for a reliable result, so the program pays off most from the second and third month.
What do I need to give you?
Access to your store or site, Google Analytics and the ad platform if you run campaigns, and someone who can approve changes. If purchase tracking isn't set up, we do that first, because you can't optimize without data.
Is there a minimum term?
Yes, 3 months, because tests need that time to give reliable results and build learnings. After that we continue month to month. Every winning change stays on your site even if we stop working together.
Isn't it easier to just get more traffic?
Traffic keeps getting more expensive. If one in a hundred visitors buys and you take that to two, you double sales without paying for more ads. That's why it pays to check conversion before raising the budget, and to combine both once the site converts well.
Shall we talk about your sales?
Tell us what you sell and to whom. We reply on WhatsApp within one business day.