Zummo
Website design and an online store for an Argentine streetwear brand that sells to shoppers and to other stores.
The problem
Zummo is an Argentine streetwear brand: urban, relaxed and modern clothing, released in drops, with a lot of denim. It sells to shoppers through its online store and also to retailers that want to resell the brand.
A brand like this lives on Instagram, but the sale happens in the store. If the catalog is messy, if shoppers don't know which size to order or if the store is slow on mobile, the person who arrived from a story leaves without buying. And a retailer who wants to resell needs a clear way to get in touch, without getting lost among the retail products.
How we approached it
A catalog by garment and by fit
We organized the store into simple categories (pants, tees, shirts, sweatshirts, outerwear) and the denim by fit: baggy, regular, relaxed and flared. Shoppers reach what they want in two taps.
An identity people recognize
The same type, the same tone and the same photo treatment across the store and the creative, so the brand looks the same on any screen.
Fewer doubts before checkout
A size guide and the returns policy in the menu, and the shipping and installment benefits in the top bar of every page.
A path for resellers
A dedicated section for retailers that want to sell Zummo, with direct WhatsApp contact for wholesale buyers.
Result
The store is live at zummo.com.ar on Tiendanube, with the catalog organized by garment and by fit, the size guide and the wholesale channel one tap away from any page. The brand can add a new drop without rebuilding the structure.
If you run a clothing brand or a wholesale business, the order is the same: first a catalog that is quick to browse on a phone, then answers to the doubts that stop a purchase, and only then campaigns that bring traffic. Paying for ads on a messy store is paying people to leave.
We publish figures only once they are measured and the client approves them.
Services in this project
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Shall we talk about your sales?
Tell us what you sell and to whom. We reply on WhatsApp within one business day.