Zummo
Online store with an organized catalog, ready for Shopping and Search campaigns.
Google Ads management to sell to people already searching
Google Ads puts your company at the top when someone is already searching for what you sell. We build and run Search, Performance Max and Shopping campaigns for companies with real demand, and every month we track what each inquiry and each sale costs so you only spend where it pays off.
Who it's for
It makes sense when people are already searching Google for your product or service. If nobody searches for it yet, Meta Ads or content usually pays off first.
- Service businesses getting inquiries from "service + area" searches that want more.
- Online stores with products people search for by name, model or category.
- Wholesalers that want to show up when resellers search "wholesale" plus their category.
- Businesses already spending on Google Ads that don't know what each customer costs.
- Brands that need sales while SEO isn't bringing results yet.
What's included
Campaigns built so you only pay for searches that can end in a sale.
| Deliverable | What it includes | Timeline |
|---|---|---|
| Search research | The words your customers use, volume, estimated cost and terms to exclude. | About 1 week |
| Setup and conversions | Conversion tags for calls, forms, WhatsApp and purchases. | About 1 week |
| Search campaigns | Ads per product or service group, with extensions and location targeting. | From about week 2 |
| Shopping and Performance Max | For online stores: an organized product feed and catalog campaigns. | About 2 to 3 weeks |
| Optimization | Bids, negative keywords, ads and landing pages. | Weekly |
| Monthly report | Inquiries, sales, cost per inquiry and next steps. | Monthly |
Approximate timelines; we confirm them in the proposal.
How we do it
Search campaigns go live in about 1 to 2 weeks; Shopping and Performance Max need the product feed ready.
Diagnostic
We review your account, your searches and the page clicks land on.
Week 1
Measurement
We set up conversions so we never optimize blind.
Week 1
Structure
We build campaigns and ad groups by product, service and area.
Weeks 1 to 2
Launch
We go live and prune useless searches daily at first.
Weeks 2 to 4
Cost control
We move budget toward what brings inquiries at the best cost.
From month 2
Real work
We don't publish campaign results yet: you'll see them here once they're verified. These are real websites ready to receive paid traffic.
Firma Advisory
A website that explains a complex offer: the landing page a services campaign needs.
What it costs
We don't publish fixed prices. There are two costs: our monthly fee for strategy, management and reporting, and your ad spend, which you pay directly to Google with your own card. The fee depends on the number of campaigns, whether there's Shopping and how many countries or areas we cover. We fix it in the proposal after the free diagnostic.
What we measure
A good campaign is measured in cost per customer, not clicks.
- Inquiries, calls and purchases attributed to Google Ads.
- Cost per inquiry and cost per sale.
- Searches that spend without converting, which we exclude.
- Return on ad spend for online stores.
Frequently asked questions
How much does Google Ads cost?
There are two costs. Caput's monthly fee for strategy, management and reporting, which we fix in the proposal after the free diagnostic. And your ad spend, which you pay directly to Google with your own card and decide yourself. We suggest a starting budget based on how competitive your searches are.
When will I start getting inquiries?
Search campaigns can bring inquiries within days of launch, which is about 1 to 2 weeks after we start. The first month is for pruning searches that don't convert; cost per inquiry usually drops from the second month.
What is Performance Max and is it right for me?
It's a Google campaign type that shows your ads across Search, Shopping, YouTube and more with a single budget. It works best for online stores with an organized product feed and sales tracking. For services we usually start with Search, which gives more control.
What do I need to give you?
Access to your Google Ads account or permission to create one in your name, access to Analytics and Tag Manager, and a clear landing page. If your site doesn't convert, we tell you before spending, and we can build a landing page for the campaign.
Is there a minimum term?
Yes, 3 months. Campaigns need that time to gather data, adjust bids and lower cost per inquiry. After that we continue month to month. The account is yours from day one and the data stays in it.
Google Ads or Meta Ads?
Google Ads works when people already search for what you sell: you capture existing demand. Meta Ads works to create interest among people who weren't looking for you yet. Many brands need both; in the diagnostic we tell you which to start with for your industry.
Shall we talk about your sales?
Tell us what you sell and to whom. We reply on WhatsApp within one business day.