Tessera Partners
A website with content architecture built to earn international trust from the first visit.
Marketing for artists and galleries
We help artists, studios and galleries sell work with a clear online catalog, easy ways to see prices and inquire, a portfolio built for collectors and a presence in several languages to reach buyers abroad. The idea is for the work to look right, be understood and be bought without friction.
What we see in your industry
Almost every artist and gallery portfolio we review shows the same four things holding sales back.
No online catalog
The work is scattered across Instagram, with no organized place showing technique, size, year and availability that a collector can browse and share.
No prices or easy inquiries
There's no price or range and no clear button to inquire. Interested people have to write without knowing what to expect, and many don't.
A portfolio that doesn't sell
The site shows images but doesn't tell the process, the career or why the work matters, and it doesn't lead to an inquiry or a studio visit.
No international presence
Everything is in one language only, with no copy or captions in English, Spanish or Portuguese, and no clear way to ship work or arrange a sale abroad.
What we do
Four services cover what helps sell work most.
- Web design
A portfolio website with a catalog organized by series, technique and availability, in several languages.
- Photo and video
Artwork photography with true color and detail, plus studio and process video.
- Copywriting
An artist statement, artwork captions and a bio that explain the work to collectors.
- Ecommerce websites
Online sales of originals, editions or prints, with payments, shipping and WhatsApp inquiries.
How we do it
A portfolio with a catalog takes about 4 to 8 weeks; if the work needs photographing, the shoot comes first.
Diagnostic
We review your work, social media, website and who you sell to today.
Week 1
Artwork photography
We photograph available work with true color and detail.
Weeks 1 to 3
Catalog and copy
We organize series, captions and copy in the languages you need.
Weeks 2 to 5
Website and inquiries
We publish the portfolio with clear inquiries and, if you want, online sales.
Weeks 4 to 8
Outreach
We connect the catalog with social media, galleries and Google search.
From month 2
Real work
We haven't published an art case yet: you'll see it here once we have verified results. These are real websites built for an international audience.
Firma Advisory
A website that presents a complex offer clearly to clients in the US, Europe and Latin America.
What it costs
We don't publish fixed prices. Cost depends on the number of works and series, whether they need photographing, the languages and whether we add online sales. After the free diagnostic we send a fixed proposal with a clear scope and price.
What we measure
In art we measure real interest, not just followers.
- Inquiries per work and per series.
- Catalog visits from Google and social media, by country.
- Online sales and inquiries that turn into sales.
- Contacts from galleries, curators and collectors.
Frequently asked questions
How much does a portfolio to sell art cost?
It depends on the number of works, photography, languages and whether there are online sales. We don't publish a single price. After the free diagnostic we send a fixed proposal; if you already have good photos of the work, the cost comes down.
Should I show prices for my work?
It depends on your market and your galleries. Showing a price or a range lowers the barrier to inquire; if you work with galleries, we coordinate with them. At a minimum, every artwork page should say whether it's available and how to ask about it.
How long does it take?
A portfolio with a catalog takes about 4 to 8 weeks from diagnostic to launch. If a lot of work needs photographing, we add the shoot at the start. Versions in other languages are done in parallel.
What do I need to give you?
Available works with technique, size, year and condition, your bio and career history, any photos you already have and access to your social media. If you sell through galleries, it helps to know which works each one represents so nothing is duplicated.
Is there a minimum term?
The portfolio and artwork photography are projects with no lock-in. If you want us to continue with social media, content or campaigns, those ongoing services have a 3-month minimum. After that we continue month to month.
Does it help me sell abroad?
Yes. We build the catalog in natively written English, Spanish and Portuguese with clear captions, and help you organize how shipping or an international sale is arranged. Having the work well presented in other languages is the first step to being found abroad.
Keep reading
Shall we talk about your sales?
Tell us what you sell and to whom. We reply on WhatsApp within one business day.