Dullyll · GREATING
Branding and positioning for the Brazilian market for the GREATING brand, with website, photo, video and distributor marketing.
Branding agency to stop competing on price
Branding defines why a customer picks you instead of the cheapest option. We work on positioning, visual identity, naming and messaging for brands and companies that feel competing on price has stopped working, with a concrete result: a brand people recognize, remember and buy from at a better margin.
Who it's for
It's for companies that sell a good product or service but can't stand out, and feel pressure to cut prices to sell.
- Wholesalers and clothing brands competing with cheaper imports that need their brand to be worth more.
- Professional services firms that present themselves like every competitor and end up haggling over fees.
- Brands that grew without a defined logo, colors or tone and look different on every channel.
- Businesses entering a new market that need to adapt their positioning.
- New ventures that need a name, identity and messaging before launch.
What's included
A complete brand system, from strategy to the assets your team will use every day.
| Deliverable | What it includes | Timeline |
|---|---|---|
| Brand diagnostic | How customers see you today, your competitors and where you can stand apart. | About 1 to 2 weeks |
| Positioning | Who you sell to, what you promise and why they should believe you. | About 1 to 2 weeks |
| Name and messaging | A name or name refinement, tagline and key messages per audience. | About 1 to 2 weeks |
| Visual identity | Logo, colors, typefaces, icons and photo style. | About 2 to 4 weeks |
| Brand guidelines | A guide to use the brand consistently on the website, social, store and packaging. | About 1 week |
| Application assets | Templates for social media, presentations, labels or stationery. | About 1 to 2 weeks |
Approximate timelines; we confirm them in the proposal.
How we do it
A full branding project takes about 6 to 10 weeks; an identity refresh on an existing brand takes less.
Interviews
We talk with you, your team and a few customers to learn what they value.
Weeks 1 to 2
Strategy
We define positioning, promise and messaging, and you approve before design.
Weeks 2 to 4
Design
We present visual identity routes and refine the one you choose.
Weeks 4 to 7
System
We build the guidelines and everyday templates.
Weeks 7 to 9
Launch
We help you roll the brand out on your website, social and points of sale.
Weeks 9 to 10
Real work
Real brands we built. Result figures are only published once they're verified.
Tessera Partners
Positioning and branding for an executive search firm working with companies in Europe and the US.
Zummo
A consistent visual identity for an Argentine clothing brand, applied to its online store.
What it costs
We don't publish fixed prices. Cost depends on whether we start from scratch or refresh an existing brand, whether it includes naming, how many audiences or markets there are and how many application assets you need. After the free diagnostic we send a fixed proposal with a clear scope and price.
What we measure
A brand is measured by how it changes the way people buy from you.
- Inquiries that mention the brand, not the price.
- Margin or average order value before and after the change.
- Branded searches on Google.
- Brand consistency across website, social and points of sale.
Frequently asked questions
How much does a branding project cost?
It depends on whether it's a new brand or a refresh, whether it includes naming, the number of audiences and markets and the application assets. We don't publish a single price. After the free diagnostic we send a fixed proposal with scope and price, split into stages.
How long does it take?
A full project takes about 6 to 10 weeks from interviews to guidelines. An identity refresh on a brand that already works can take half that. Approvals at each stage move the timeline most, so we set their dates from the start.
Does it help me compete with cheaper imports?
You won't beat an import on price, and it isn't worth trying. Branding gives customers other reasons to choose you: trust, closeness, visible quality, service and a clear promise. That lets you sell at a better margin to the customers who value those things, who tend to be the best ones.
What do I need to bring?
Time for interviews and approvals, access to a few customers we can talk with, sales and competitor information, and your current brand if you have one. Final decisions are yours: we propose with reasons and you choose.
Is there a minimum term?
No. Branding is a fixed-scope project paid in stages. If you then want us to apply the brand to your website, social media or campaigns, those ongoing services have a 3-month minimum.
Do I own the logo and guidelines?
Yes. At the end of the project we hand over the editable logo files, the palette, the specified typefaces and the guidelines, and the brand belongs to your company. We recommend registering it, and we can point you to the steps with a specialist.
Shall we talk about your sales?
Tell us what you sell and to whom. We reply on WhatsApp within one business day.