--- title: Marketing for jewelry stores that sell online url: https://www.caputagency.com/en/industries/jewelry-stores/ language: en description: Marketing for jewelry stores: photos that show every piece, an online store people trust, Google Maps for your shop and campaigns for gifting dates. --- # Marketing for jewelry stores We help jewelry stores sell more in the shop and online: photos that show the real size and sparkle of every piece, an online store people trust enough to pay, a Google Maps profile that brings people to the shop and campaigns planned around the dates when people buy gifts. [Get your free diagnostic](https://www.caputagency.com/en/free-marketing-audit/) · [Message us on WhatsApp](https://wa.me/5491164369687?text=Hi%2C%20I%20run%20a%20jewelry%20store%20and%20saw%20the%20Caput%20website) ## What we see in your industry In the jewelry stores we review, the same four things hold back sales, in the shop and online. - **Photos that don't show the piece**: Photos with glare, no scale and no detail, where you can't tell the real size of a ring or the length of a chain. Shoppers don't buy what they can't picture wearing. - **Not enough trust to pay online**: Missing details on material, karat, warranty, insured shipping and returns. On a high value purchase, every unanswered question is an abandoned cart. - **Sales only through direct messages**: Instagram shows the pieces, but prices are by request and there's no store. Every sale depends on someone replying in time. - **Gifting dates without a plan**: Mother's Day, Valentine's Day, Father's Day and the holidays arrive without campaigns ready, and spend is decided at the last minute. ## What we do Four services cover what moves sales most for a jewelry store. - [Photo and video](https://www.caputagency.com/en/services/photo-video/) Product photos with controlled light, scale and detail, plus pieces being worn so the size is clear. - [Ecommerce websites](https://www.caputagency.com/en/services/ecommerce-websites/) An online store with complete product pages: material, measurements, warranty, insured shipping and installments. - [Local SEO and Google Maps](https://www.caputagency.com/en/services/local-seo/) A Google Business Profile with shop photos, hours and reviews, for people searching for a jeweler nearby. - [Meta Ads](https://www.caputagency.com/en/services/meta-ads/) Instagram and Facebook campaigns planned around gifting dates, measured in sales and inquiries. ## How we do it Photos and product pages come first, because everything else depends on them; campaigns are prepared well ahead of each gifting date. 1. **Diagnostic**: We review your photos, your Instagram, your Google profile and how you sell today. Week 1 2. **Photos and product pages**: We shoot the main pieces and complete every product page. Weeks 2 to 4 3. **Store and profile**: We launch or reorganize the store and complete your Google profile. Months 1 to 2 4. **Date calendar**: We build the campaign plan for the year's gifting dates. Month 2 5. **Campaigns and measurement**: We launch each campaign ahead of time and measure sales by source. From month 2 ## Real work We haven't published a jewelry case yet: you'll see it here once we have verified results. These are real online store and photo and video projects for brands. ### [Zummo](https://www.caputagency.com/en/portfolio/zummo/) An online store with an organized catalog, a consistent visual identity and the same photo style across every product. ### Dullyll · GREATING Original photos and videos for the GREATING brand, produced as part of its branding and marketing. ## What it costs We don't publish fixed prices. The cost depends on how many pieces need photos, whether the store needs building or just reorganizing, how many gifting dates we work on and whether we add ads. You pay ad spend directly to Meta or Google. After the free diagnostic we send you a fixed proposal. [Get your free diagnostic](https://www.caputagency.com/en/free-marketing-audit/) ## What we measure For a jewelry store we measure sales and inquiries, not followers. - Online sales and average order value per month. - WhatsApp and Instagram inquiries that turn into purchases. - Shop visits from Google Maps: calls and direction requests. - Results of each gifting date campaign compared with the year before. ## Frequently asked questions **How much does marketing for a jewelry store cost?** It depends on how many pieces need photos, whether the store needs building, how many gifting dates we work on and whether we add ads. We don't publish a single price. After the free diagnostic we send a fixed proposal; many jewelers start with photos and product pages, which improve everything else. **Can people buy jewelry online with confidence?** Yes, if the product page answers everything a customer would ask in the shop: material, measurements, warranty, insured shipping, returns and payment options. We add photos with scale and pieces being worn, plus a visible WhatsApp button for people who want to ask before paying. **Do I need professional photos?** For your main pieces, yes: jewelry is hard to photograph because of reflections and size. A well planned shoot covers your best sellers, and the rest can be added later in the same style. **When should gifting date campaigns be prepared?** Several weeks ahead: photos, featured pieces and ads need to be ready before people start looking for gifts. That's why we build a yearly calendar in the second month of work. **What do I need to give you?** Access to your Instagram, your Google profile and your store if you have one, a list of pieces with material, measurements and price, and someone who knows the stock to coordinate with. **Is there a minimum term?** Projects, such as the photo shoot or the store, have no minimum term. Ongoing services, such as ads or local SEO, have a 3 month minimum, because that's the time they need to show measurable results. ## Keep reading - [Real work](https://www.caputagency.com/en/portfolio/) - [Free marketing audit](https://www.caputagency.com/en/free-marketing-audit/) - [Pricing](https://www.caputagency.com/en/pricing/) ## Shall we talk about your sales? Tell us what you sell and to whom. We reply on WhatsApp within one business day. [Get your free diagnostic](https://www.caputagency.com/en/free-marketing-audit/) · [Message us on WhatsApp](https://wa.me/5491164369687?text=Hi%2C%20I%20saw%20the%20Jewelry%20stores%20marketing%20page%20and%20I%27d%20like%20to%20talk)