--- title: Restaurant marketing for cafés and bistros url: https://www.caputagency.com/en/industries/cafes-restaurants/ language: en description: Restaurant marketing for cafés and bistros: an online menu, a well-kept Google Maps profile, planned social media and direct orders with no app fees. --- # Restaurant marketing for cafés and food businesses We help cafés, bakeries and restaurants fill tables and take more orders: an online menu that reads well on a phone, a well-kept Google Maps profile, social media on a calendar and a direct ordering channel so you depend less on delivery apps. The goal is for nearby customers to find you and come back. [Get your free diagnostic](https://www.caputagency.com/en/free-marketing-audit/) · [Message us on WhatsApp](https://wa.me/5491164369687?text=Hi%2C%20I%20run%20a%20caf%C3%A9%20and%20saw%20the%20Caput%20website) ## What we see in your industry Almost every food business we review has the same four gaps, and all of them can be fixed within a few weeks. - **A menu with no web version**: The menu is a heavy PDF or a photo on Instagram. It doesn't read well on a phone, Google can't understand it and it doesn't show up when someone nearby searches for a dish or drink. - **A neglected Google Maps profile**: Old hours, years-old photos, unanswered reviews and incomplete categories. It's the first thing people searching "coffee near me" see, and often where they decide. - **Social media without a calendar**: Posts go up when there's time, with no plan or consistency, and they don't show what makes the place different: the food, the team and the space. - **No direct orders**: Every takeaway order goes through apps with high fees, and there's no own channel on WhatsApp or the website for regulars to order directly. ## What we do Four services cover what fills tables and orders in food businesses most. - [Local SEO and Google Maps](https://www.caputagency.com/en/services/local-seo/) A complete Google Maps profile, current photos, review replies and visibility in "near me" searches. - [Web design](https://www.caputagency.com/en/services/web-design/) A fast online menu that's easy to update, with direct WhatsApp orders and a booking button. - [Social media management](https://www.caputagency.com/en/services/social-media/) A monthly content calendar about food, team and place, with message replies. - [Photo and video](https://www.caputagency.com/en/services/photo-video/) Menu and venue photo and video that make people hungry on Maps, social and the online menu. ## How we do it The online menu and the Maps profile are sorted in the first month; social media and content run every month. 1. **Diagnostic**: We review your Maps profile, menu, social media and how orders arrive today. Week 1 2. **Google Maps**: We update hours, photos and categories and start replying to reviews. Weeks 1 to 2 3. **Photos and online menu**: We do the photo shoot and publish the online menu with WhatsApp ordering. Weeks 2 to 5 4. **Social on a calendar**: We plan and publish content every month. From month 2 5. **Measurement**: We track calls, directions, direct orders and reviews every month. Monthly ## Real work We haven't published a food business case yet: you'll see it here once we have verified results. This is real photo and video work for a brand. ### Dullyll · GREATING Photo and video production for the GREATING brand, as part of its branding and distributor marketing. ## What it costs We don't publish fixed prices. Cost depends on the number of locations, the photo shoot, whether we build the online menu with ordering and how many social posts you need each month. After the free diagnostic we send a fixed proposal with a clear scope and price. [Get your free diagnostic](https://www.caputagency.com/en/free-marketing-audit/) ## What we measure For food businesses we measure what happens at the counter and on the phone. - Calls, direction requests and menu visits from Google Maps. - Direct orders on WhatsApp or the website, with no app fees. - Number of reviews and average rating. - Messages and bookings that come from Instagram. ## Frequently asked questions **How much does marketing for a café cost?** It depends on the number of locations, the photo shoot, the online menu and how often you post on social. We don't publish a single price. After the free diagnostic we send a fixed proposal; many places start with Google Maps and the online menu, which show up at the counter fastest. **How do I depend less on delivery apps?** You don't need to leave the apps, but you should add your own channel. With an online menu that takes WhatsApp orders and a note in every bag inviting people to order direct, regulars move to your channel and the fee stays in the business. **How soon will I see results?** An updated Google Maps profile and an online menu can lift calls and visits within a few weeks. Climbing the map against other nearby places depends on reviews and steady activity, and usually takes a few months. **What do I need to give you?** Access to your Google profile, social accounts and WhatsApp, an up-to-date menu with prices, and a quiet time slot for the photo shoot at your place. If prices change often, we set up the online menu so you can update it yourself. **Is there a minimum term?** The online menu and the photo shoot are projects with no lock-in. Ongoing services such as social media or local SEO have a 3-month minimum, because that's the time they need to show measurable results. After that we continue month to month. **Does it work for a small neighborhood café?** Yes. For a neighborhood café, the Google Maps profile and reviews usually bring more customers than any ad, because most people decide by looking at the map. We size the scope to fit the place. ## Keep reading - [Real work](https://www.caputagency.com/en/portfolio/) - [Free marketing audit](https://www.caputagency.com/en/free-marketing-audit/) - [Pricing](https://www.caputagency.com/en/pricing/) ## Shall we talk about your sales? Tell us what you sell and to whom. We reply on WhatsApp within one business day. [Get your free diagnostic](https://www.caputagency.com/en/free-marketing-audit/) · [Message us on WhatsApp](https://wa.me/5491164369687?text=Hi%2C%20I%20saw%20the%20Caf%C3%A9s%20and%20restaurants%20marketing%20page%20and%20I%27d%20like%20to%20talk)